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Marketing Strategies & Tips

Name

Tips to Choose a Name for a Good Marketing Product

Imagine being someone brave enough to realize your entrepreneurial dreams and achieve tremendous entrepreneurial success. It must be a wonderful experience. However, you have to remember that you are not the only one trying to start a business. Every successful business today starts with a concrete idea. It was developed and cultivated to make an impression and last a lifetime.

business name discussionYour efforts to make a lasting impression begin with choosing a name that best represents your products or services. In this case, the importance of a business name and its products are known collectively as it becomes a brand. While most startups brainstorm ideas, others may seek the help of experts and company name generators. You may even be directly involved in developing a name for your company. Whatever the case, if you seek ideas for a business product name to market them successfully, the following tips will help you find the best words for you.

Use Initials and Acronyms

Both initials and acronyms are good choices. While you may have heard of companies using long descriptive words, many industry leaders derive different expressions and come up with initials or acronyms. Acronyms and abbreviations are often used to facilitate the use of longer words or phrases and make them more straightforward terms to understand. Both employers and consumers find acronyms and abbreviations useful for their simplicity and convenience.

Associate the Descriptive Words with Company Name

Business people prefer descriptive names for company names. It does so because descriptive words are the best way to associate the company with the type of product or service offered. This tip is also best for the company to open up new markets to promote its products. Thus, if you think of a broader market, associate the descriptive words for the products with a company name.

Apply Related or Conjoined Terms as a Brand

pepsiRelated or conjoined terms are often used for a product name. It can be the easiest and effective way to name and market a product. In this case, you can produce the brand name essentially from two or more words combined to form a new term. Pepsi is a classic example of this strategy as it uses the root word dyspepsia, which means indigestion. Recent developments include the rise of companies like Microsoft and Paypal.

Be Creative 

Abstract and creative names are a great combination because you can have endless fun with abstract and inventive words. Pepsi is a classic example of an imaginative and conceptual yet efficient name. Google has also become a global buzzword in recent years, even though the name comes from a misspelling of googol from mathematical terms.

Utilize Family Name

Some people prefer last or family names because they allow their chosen company name to be trademarked. The best example of this strategy is more and more global financial brands. Besides, other companies include JP Morgan and Adidas, Johnson and Johnson, and Disney.

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