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5 Most Important SEO Ranking Factors

If you’re running a website, it’s important to ensure you’re doing everything possible to rank high in search engine results pages. And link building for seo is one of the ranking factors. So in this blog post, we will discuss the other five most important SEO ranking factors. You need to focus on these things if you want to improve your website’s visibility and attract more visitors. Keep reading to learn more.

A Secure and Accessible Website

laptopThe first and most important ranking factor has a secure and accessible website. Your site must be properly configured to load quickly and be free of errors. Google will not rank a site that is slow or difficult to access. In addition, your site must be designed for both mobile and desktop users, and your site must have an SSL certificate and be served over HTTPS. This will ensure that your site is safe for visitors and that their data is protected.

Page Speed

Mobile page speed is becoming increasingly important. In fact, Google has stated that they are now using mobile page speed as a ranking factor in their mobile search results. Page speed is also important for conversion rates and user experience. A fast website will keep users happy and engaged, while a slow website will frustrate them and cause them to leave.

Mobile Friendliness

Since 2015, Google’s algorithm has been mobile-first, meaning it ranks websites based on their mobile versions. If your website isn’t optimized for mobile devices, it will likely rank lower in search results. To ensure your website is mobile-friendly, check Google’s Mobile-Friendly Test. Just enter your website’s URL, and Google will scan your website to see if it meets their mobile guidelines.

 

Domain Age, URL, and Authority

Domain age, URL, and authority affect how high your website ranks in search engine results pages (SERPs). Domain age is important because it shows how long your website has been around. The longer your website has been around, the more likely it is to have high domain authority. URL length is also a factor in SEO ranking. A shorter URL is better than a long URL because it is easier for users to remember and type into their browsers. Authority is important because it shows how trustworthy your website is. The higher your domain authority, the more likely you rank higher in SERPs.

Optimized Content

typingContent is still king when it comes to SEO. Your content must be well-written, keyword rich, and informative to rank well in the search engines. In addition, your content must be updated regularly to keep your site fresh and relevant. Create a blog and post new articles regularly to ensure your content is always fresh and relevant. Not only will this give you new content to work with, but it will also help to show the search engines that your site is active and relevant. SEO is constantly evolving, and while some of the factors on this list may change in importance, others will likely become even more important.

Keep these five things in mind as you work to improve your website’s ranking, and you should be well on your way to better search engine visibility.…

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